So, how to make your podcast interesting for listeners, guests and advertisers.
Define a podcast topic
Do you just want to chat with guests on the hot topics of the day, or can you speak from the perspective of an expert and specialist in your field?
After deciding on the topic, I recommend making a mini-presentation about what kind of podcast you have, who it is for, what guests and topics are planned in it.
Sometimes you can add photographs of the rooms where the recording will take place or examples of already recorded podcasts.
A presentation like this will help you see a clear picture from the podcast. It can also be sent to guests to get acquainted with your media (you will not always invite your friends, and sometimes there will be guests unfamiliar with you who need to quickly understand where they are going and what is the essence of your podcast)
This is how the mini-presentation on our podcast “Tchaikovskogo 11” looks like. This is not for advertisers, but more for myself, my co-host and guests.