You may have heard of podcasts before, but what exactly are they? A podcast is a digital audio or video file that is made available for download over the internet. Typically, podcasts are episodic, meaning that new episodes are released regularly. This can be;
- weekly,
- bi-weekly,
- monthly,
- daily.
You can think of a podcast like a radio show that you can listen to or watch at your convenience.
While podcasts started as audio-only files, video podcasts (or “vlogs”) have become increasingly popular in recent years. A video podcast is simply a podcast that includes video footage and audio. Many vloggers will film themselves talking to the camera about various topics, but video podcasts can also include interviews, vlogs from events or trips, how-to content, and more.
So why should you start creating video podcasts? Keep reading to find out!
Exploring the Power of Video Podcasting
Video podcasting is an important tool because it allows you to deliver your message in a way that is both personal and trustworthy. When you appear on camera and speak directly to your audience, they can get to know you and your story in a way that is difficult to achieve with written content alone. This connection you build with your audience sets video podcasting apart from other forms of content and makes it such a powerful tool.
Video podcasts are an important way to reach out to customers and promote your business. Here are four reasons why:
- They’re intimate: Podcasts create a feeling of closeness between the host and the listener. This is due to the personal nature of podcasts, which allows hosts to build trust and credibility with their audience. Viewers get to know the hosts on a personal level, which can result in higher customer loyalty.
- They’re informative: Informational podcasts provide listeners with valuable content that they can use in their daily lives. This type of content can be anything from business tips to how-to guides. By providing helpful information, you’ll be establishing yourself as an expert in your industry and build trust with your audience.
- They’re entertaining: Entertainment-based podcasts are a great way to connect with your audience on a light-hearted level. This type of content can humanize your brand and make it more relatable to your audience. Plus, who doesn’t love a good laugh?
- They’re convenient: Podcasts are convenient because they can be consumed anywhere, anytime. Whether your customer is commuting to work or taking a break at home, they can easily listen to your podcast without having to go out of their way.
- You can reach a wider audience with video: As we mentioned before, people are more likely to watch a video than they are to listen to an audio file. But beyond that, many people simply prefer to consume video content over any other type of content. In fact, by 2021, it’s estimated that 79% of all internet traffic will be video content! So if you’re not already creating videos as part of your content marketing strategy, you’re missing out on reaching a huge audience of potential customers and clients.
How to Get Started with Video Podcasting
If you’re thinking about starting your video podcast, there are a few things you need to keep in mind.
- First, you need to decide what kind of equipment you will need. If you want to keep things simple, you can use your smartphone or computer webcam. However, if you want to create a more polished final product, you may want to invest in some higher-quality equipment such as a DSLR camera and microphone.
- Once you have your equipment set up, the next step is to start planning out your show. What topics do you want to cover? Who do you want to interview? What kind of format do you want to use? Planning your show will help ensure that everything runs smoothly when it’s time to start recording.
- And finally, once you have everything planned out and your equipment set up, it’s time to start recording! Remember to relax and have fun – if you enjoy making your podcast, chances are your audience will enjoy watching it too.
Conclusion
If you’re not already incorporating video podcasts into your marketing strategy, now is the time to start. Video podcasts offer many benefits for businesses, including building trust and credibility with your audience, providing valuable content, and increasing brand awareness. With so many benefits, it’s no wonder that video podcasts are becoming increasingly popular among businesses of all industries.